Art Direction and Website Design
Client: SKOLORR – Online Marketplace for Luxury Independent Watchmakers

SKOLORR is an online market place for the finest independent watchmakers. There was already a website but the brand wanted to give it a more luxury feel so it commissioned me to tweak the branding of the website so it meets its target audience’s expectations. The challenge was to introduce a modern and elegant visual identity to all the web pages under the constraint that the development costs should be kept at a minimum level. It meant strictly keeping the page structure and exclusively working on CSS changes. My knowledge of coding really helped to overcome this challenge.

What SKOLORR said…

  • We commissioned Laina for tweaking our branding to bring coherence and consistency throughout the site. Laina was extremely diligent and detailed in her work. She produces high-quality work, and takes ownership of the project like she's one of us.

    What you don't find in most freelancers is: Laina cares!

    We are particularly impressed that she is not only a creative but also armed with technical and dev understanding. She can communicate directly with the dev team which makes her work that much more practical and implementable. Laina is strong on communication so both sides are clear what to expect and how to collaborate smoothly. I love working with her and have already recommended her to a few friends unbeknown to her. I have no hesitation to give her a glowing reference from our experience.

    Sky Sit Founder, SKOLORR - online marketplace for luxury watchmakers