French Grandes Ecoles Alumni Association

Branding, Charity
Client: French Grandes Ecoles Alumni Association (AAGEF)

AAGEF is a not-for-profit organization based in New York City that brings together the US Alumni Clubs of major French Grandes Ecoles, including Arts & Métiers, Audencia, Centrale Lyon, Centrale Paris, EDHEC, EM Lyon, ENA, Ecole Normale Supérieure, ENSAE ParisTech, ESSEC, ESCP Europe, INSEAD, Mines ParisTech, HEC, Polytechnique, Ponts ParisTech, Sciences-Po, and Telecom ParisTech.

AAGEF values are : French excellence, elegance, smart, sharp, efficiency, reliability. The concept I suggested was “The Alumni Worldwide Network of French Excellence”. I made two visual propositions of this concept:
1) The Graduate Hat
2) The French Grand Ecole Label
3) The Connected Alumni Globe

Chosen Version: Connected Alumni Globe

Other Propositions: